2-3 x per week, use a alpha hydroxy acid exfoliating serum, such as lactic acid or glycol acid to brighten dull skin.
Cleanse only 1x per day and use a cream or oil cleanser to help remove makeup and impurities without stripping the skin of it's natural oils.
Apply a hydrating toner with soothing ingredients after cleansing to help prep the skin to receive more moisture.
Use a natural serum both day and night under your moisturizer to boost moisture levels and keep skin hydrated.
Choose moisturizers that contain occlusive ingredients (like shea butter and rich oils) that will help lock in moisture and prevent dehydration.
Get into the habit of giving yourself a facial massage every night using a natural fatty acid rich oil like moringa or camellia. This will help boost circulation, tone, and bring oxygen and essential nutrients to the skin.
Wear sunscreen daily! Most UV exposure is incidental (while in the car, sitting by a window, or walking to and from places).